Homegrown brand Castlery to unveil new flagship store at Liat Towers
What had actually started out as a four-man team in Ubi in 2013 has actually grown as a digital brand and also a disruptor in the conventional furniture organization industry. Castlery’s collection of furnishings now participates 300,000 homes around the world.
“Castlery has developed a clear strategy to reach this aspiration while preserving a strong Singapore base,” says Jeffrey Siow, managing director as well as CEO of EnterpriseSG. At the moment, international orders account for over 80% of Castlery’s total profits.
“Being the first local furniture brand to start in Liat Towers is a considerable as well as significant milestone for us. It is a physical sign of our growth desires and also mirrors our undeviating commitment to staying real to our sources, “claims Castlery founder Declan Ee.
“The administration will certainly determine and partner more business like Castlery to establish the next generation of Singapore Global Enterprises as the upcoming engine of development for our overall economy,” adds Siow. As part of its international expansion approach, the company also intends to hire 100 even more crews over the following year to load supply chain, promotion and also aesthetic retailing positions.
Domestic furniture pieces label Castlery prepares to introduce a brand-new flagship shop at Liat Towers in the third quarter. Completing 24,000 sq ft throughout 2 levels, it is going to be the company’s largest shop to period and also will present an enhanced shop experience that matches Castlery’s online-to-offline shopping experience. Found in the heart of Orchard Road, Liat Towers is also residence to worldwide manufacturers like Hermes, a French luxury style residence as well as Swiss high-end watch manufacturer Audemars Piguet.
Because signing up with the Venture Singapore’s (EnterpriseSG) scale-up program in November 2019, Castlery has actually seen a six-fold rise in profits, introducing shops in around 50 metropolitan areas in the United States as well as expanding operations in Australia.
